March 29, 2017
Purina Horse Feeds, Canada’s #1 Brand in Equine Nutrition, Now Available in Alberta, Saskatchewan and Manitoba
Lethbridge, March 29, 2017- Horse owners across western Canada have asked – and now we can deliver; Cargill Feed & Nutrition is excited to announce the official launch of the Canadian Purina Equine Feed Line in the Prairies.
Following up on the success local horse owners have had with the Trimax and Integri-T products, a line-up of 13 products, including feeds from the Evolution, Omolene and Equilibrium lines will be available starting April 1,2017.
Focusing on high-quality ingredients, and research-driven nutrition, these feeds meet the needs of a wide variety of horses; from foals to seniors, trail horses to high-end performers.
The expansion of the line across the country is also being celebrated by Ian Millar, whose team competes at Spruce Meadows in Calgary, Alberta. "The availability of this high quality and consistent feed almost everywhere in Canada is a great benefit for our horses", says Millar, a 10-time Olympian and Canadian Champion who is known for being a true horseman, dedicated to the health and well-being of his equine athletes.
Feed safety is the most important factor in the Purina feed quality program. All bagged Purina horse feeds are made in Strathroy, Ontario, in a specialized facility that does not use or store medicated feed ingredients. Stephanie Poupart, Equine Portfolio Manager says horse owners and trainers can rely on Purina for the safety, good health and performance of their equine athletes. "Our Strathroy plant uses the most advanced equipment and systems to ensure superior animal health and feed safety. We do not produce feed containing Ractopamine or any other medicated feed additives, and no medicated feed additives are allowed to enter the facility. This eliminates the risk of harmful drug contamination of your horse feed." says Poupart.
Purina offers all horse owners equine nutrition consultation through Purina Connect. Jill Dickson, a Purina Connect Consultant with experience in equine nutrition in Southern Alberta, says owners can get personalized nutrition advice Monday through Friday online and by telephone. "Being able to speak directly to a customer, to ask the right questions and understand the specific needs of their horse enables us to ensure success when it comes to feeding," says Dickson.
This new line-up of Canadian Purina Feeds will be introduced to horse owners during the Mane Event, April 21-23, 2017 in Red Deer Alberta.
For more information about Cargill Feed & Nutrition, please visit cargill.com/feed.
For more information about Purina, visit equipurina.ca
January 30th 2016
Whispering Hearts Horse Rescue better nutrition program
Purina is pleased to announce its support to Whispering Hearts Horse Rescuebecause together we can make a difference - one horse at a time.
WHHR horsesare exclusively fed by Purina who provides regular feeding advice through the visit of its team of Nutrition Consultants to the farm. WHHR provides care and rehabilitation to abused and neglected horses, assists members of the community that can no longer care for their horses and prevent innocent animals from being subjected to auctions and slaughter.
WHHR is privately funded by the efforts of the owners, and kind donations of like-minded animal lovers. It is all volunteers, who are many, that donate their time and efforts which allows Whispering Hearts to operate. Since being established in 2007, WHHR has saved over 190 horses in need. We are proud to say that many of these have now been adopted into permanent loving homes as a result of our efforts and dedication to our cause.
February 6th, 2015
Purina Canada Steps Up For OSAS Horses
The Ontario Standardbred Adoption Society is very pleased to announce that Purina Canada has come on board as a major sponsor for our organization. The highly regarded company and Canadian leader in equine nutrition will now be providing two bags of feed per month for OSAS horses in foster care awaiting adoption.
Purina has been providing quality products for more than a century and OSAS is very pleased to have the opportunity to work with them.
"We are so thrilled to establish this partnership with Purina and I want to thank their Equine Feed Representative Jill Atkinson and Equine Technical Service Manager Marc Blouin for working with us to make it happen," said Joanne Colville, OSAS's administator.
"Purina is proud to support OSAS with their efforts to enrich the Standardbred racing industry by allowing these terrific and versatile athletes to go on after their track careers and give them new opportunities in other disciplines," said Atkinson.
Founded in 1996, OSAS has fostered, trained and placed hundreds of retired Standardbreds into loving homes.osas.ca
December 17th, 2014
Food safety is fundamental to our success, it is part of our DNA.Download in PDF format
In response to the CPMA recommendation regarding reducing the risk of feed contamination from Ractopamine by asking feed mills to produce a letter of guarantee about the safety of their products, Cargill is stepping forward with the following statement about its feed offer.
Feed safety is the most important factor in our Purina feed quality program for horses. Cargill, spares no efforts to meet or exceed the very high quality expectations our consumers have for the Purina feeds they select for their horses.
We are proud to manufacture our bagged Purina horse feeds exclusively at our new speciality feed facility located in Strathroy, Ontario. At this new specialty plant, we are using the most advanced equipment and systems to ensure superior animal health and feed safety. We can guarantee that all bagged Purina horse feed is made in a facility that does not use or store medicating feed ingredients.
MEDICATION FREE PLANT
Strathroy is a unique livestock feed plant, where no medicated feed additives are allowed to enter. This eliminates the risk of harmful drug contamination of your horse feed. At the Strathroy feed plant, we do not produce feed containing Ractopamine or any other medicated feed additives. Unlike some of our competitors, our premix suppliers also manufacture medication free.
In order to maintain these state of the art food safety standards for our horse feeds, our Strathroy plant is:
- Annually inspected by the Canadian Food Inspection Agency.
- HACCP certified by annual third party audits; the Hazard Analysis and Critical Control Points is a feed safety control system that identifies where potential contamination can occur and strictly manages and monitors these points as a way of ensuring that the safest product possible is being produced.
TRANSPORTATION SAFETY PROTOCOL
Cross-contamination can occur during the bulk transport of feed ingredients. In order to prevent this, we insist on truck pre-load inspections and we have a feed safety protocol to be followed for the transport of bulk feed ingredients. If a truck has carried anything not on our acceptable list of previous loads, we do not use that truck. For the same reason, our final horse products are only allowed to be shipped in bags. To minimize feed safety hazards, no finished feeds are shipped in bulk.
Mycotoxins are toxins produced by molds and fungi that can develop in feed ingredients. At elevated concentrations they may be detrimental to your animal’s health. Ingredients at risk are tested for mycotoxins at plant arrival and the load must be approved before the truck can unload.
REDUCED RISK OF CROSS-CONTAMINATION
Our Strathroy plant is a compact plant with few conveying systems and segregated processes. We also use separate bagging lines for horse feed and pet food, also manufactured at this facility. These aspects further reduce the risk for cross-contamination of finished feeds.
We have set up several processes and initiatives to insure the quality of Purina feed such as: barcoded control and daily reconciliation of critical micro ingredients, finished product analysis, and more.
In brief, as the Canadian national equine nutrition leader, Cargill and its brand Purina understand the situation the racing industry is facing with the numerous Ractopamine contaminations reported this year. Feed safety and horse health are the most important factors in our feed quality program. Horse owners and trainers can be assured that all bagged Purina horse feed is manufactured in our plant that does not use or store any medicating feed ingredients and that they can rely on us for the safety, good health and performance of their equine athletes.